WAYS TO MAKE YOUR EVENT BUSINESS VISIBLE
Every event business has the ambition and potential to grow. However only very few businesses actually succeed in attaining the level of growth that they crave. There’s no need to compromise your goals. There are lots of great, budget-smart tactics that will put your business on the fast track–even if you don’t have deep pockets. Here’s a list of four proven marketing tools and tactics specially created for the budget-conscious entrepreneur.
1.Local paid search:
The vast majority of Nigerian event organizers do research online before making a decision. When they finally decide on what they want to buy-they start looking for the right place to buy it. Sites like www.corahub.com has made it possible for any event business to have a place on the world wide web. www.corahub.com showcases your event business to event organizers who are on the lookout for quality service. If you have an event business worth showcasing, visit www.corahub.com today.
Word-of-mouth is often the most desirable form of marketing. To get people talking, run a contest, stage an event, or assemble a group of “influencers”. Talk about your business any and everywhere until you have other people doing the same.
Make a list of the media links you are interested in and align your needs to theirs. Send in a pitch letter to them and follow up with calls. These initial contacts should lay the groundwork for ongoing relationships with key members of the media/press.
When money is tight, it often pays to partner with another company that targets the same audience. You can forge marketing partnerships with businesses that offer complementary services and pool your prospect lists or share advertising costs. A cake vendor could partner with a caterer to market full catering services, for example, or neighboring bridal companies might jointly promote their region as a bridal corridor.